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acritchley@petsafe.net

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< 2014 RELEASES

PetSafe® Survey Reveals Pet ‘Feel Good Factor’ Widespread across Australia

08/01/14

The Australian love affair with pets shows no signs of slowing down. A recent survey* of 540 Australian cat and dog owners conducted by global pet product expert, PetSafe®, has highlighted that the strong bond between pet owners and four legged friends is stronger than ever.

Firmly placed at the heart of family life, the survey found that pets are widely regarded as family members - particularly by women - with 85% of women saying they are “one of the family”; for men, the figure was 76%. When asked, “How much do you love your pet?” three quarters of the women quizzed gave the maximum scores (9/10 and 10 /10) and 64% of men gave the same responses.

9 out of 10 people frequently chat to their pets and (92%) and almost a quarter (23%) celebrate their birthday. A fifth of people choose to take their pet on holiday whilst 1 in 10 specifically plan holidays around their pet.

Pet owners are also keen to make sure their pets have their fair share of creature comforts - even sharing their bed with them to make them cosy. Over half (53%) of the people surveyed allow their pet to sleep on the bed with them, whilst 29% said they sleep with their pet every night.

Trust and unconditional love for pets prompted a quarter of pet owners to describe them as “my best friend”.  The figure was even higher for young people, with almost a third of 18 to 25 year olds surveyed admitting that their pets are their best buddies.

Making time to play with pets was also felt to be important. Despite busy lifestyles, pet owners are very generous with their time – often spending longer with pets than other family members. One in 10 people spent at least three to five hours a day playing with their cats or dogs. Almost half the people (45%) spent between one to three hours playing with them. Only 5% of people have little time for play and spend less than 15 minutes a day.

Angela Critchley, International Marketing Director at PetSafe said: “It’s heartening to see how pets continue to enrich our lives and how, as a nation, we are devoted to them and enjoy spending our free time with them. The survey shows overwhelmingly that our love for them is unconditional and it’s important that we continue to value them and care for them to strengthen the bond.”

*Survey conducted in June 2014 with 270 cat owners and 270 dog owners interviewed.

About PetSafe®

PetSafe® is a global pet product expert in Containment Systems, Training Systems and Bark Control with its headquarters in Knoxville, Tennessee. Today the PetSafe brand also encompasses a comprehensive line of Pet Doors including an advanced Microchip Identification cat flap. In addition, a range of specialist products focusing on pet wellbeing fall under the Health & Wellness category which includes the popular Drinkwell® Pet Fountains. The Play & Challenge category further diversifies the PetSafe product portfolio by offering a unique range of treat-dispensing Busy Buddy® toys.

Other products include the Easy Walk™ Harnesses and Headcollars. The latest acquisitions by PetSafe see Lucky Litter LLC products, ScoopFree® innovative litter boxes and award-winning FroliCat™ toys, and Pet Loo by Pup-Pee Solutions© brought to the market.

For more information, contact Paul Whelan at paul@petsafeaustralia.com.au.

For more information about PetSafe, contact Angela Critchley at acritchley@petsafe.net.

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Media Contact

For info about Radio Systems® Corporation, PetSafe® brand, interview requests or marketing materials, contact:

International Media Enquiry
Angela Critchley
International Marketing Director
+44(0) 1257 208948
acritchley@petsafe.net

PetSafe® Press Kit

PetSafe® brand has built its success on the knowledge that pets are a member of the family. As a company of pet lovers, our 500+ worldwide employees produce the industry’s most popular and innovative products in pet training, containment, safety and lifestyle for an audience dear to our hearts: our own pets. This dedication to quality has helped our company expand on an international scale from our headquarters in Knoxville, Tennessee to offices in the Canada, Great Britain and China.

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