< 2012 PRESSE

Reward Your Pet For Licking with the new PetSafe® Lickety Stik™ Lickable Treat

Radio Systems Corporation, which operates the PetSafe brand, will release a new treat for rewarding your pet called Lickety Stik, available in October 2012.

Lickety Stik is a unique lickable treat with a flavor your dog is sure to love. The portable container makes treating your dog a breeze. Low in calories with only 1 calorie in every 10 times, it’s the perfect treat for small dogs or pets who are watching their waistlines. The treat is made from 100% natural ingredients and features an antimicrobial design that prevents the transfer of germs even with pets who lick the same treat.

PetSafe manufactures and sells other training tools, including bark collars and clickers. This is a great new product for training your pet with positive reinforcement and rewards.

Dogs love getting snacks, but you might worry about over-treating your dog. Lickety Stik lets you treat your dog to a low-calorie, guilt-free snack. It’s the perfect training treat too, especially for variable rewards. Keep your dog calm at the vet or groomer or when a visitor comes to the door. Pop it in your pocket for on-the-go training at home or at the park. This yummy treat is irresistible and can even help tempt sick or old dogs who have lost their appetites.

Standard suggested retail price is 698 yen (tax included). Two delicious flavors, Chicken, and Peanut Butter, will be sold in pet shops and retailers nationwide.

Ingredients:
Natural chicken flavor, fermented milk, lecithin, tocopherol, vitamin C palmitate, rosemary extract, green tea extract

Contact:
Radio Systems Corporation Japan Branch
Marketer Satoko <snemoto@petsafe.net>
104-0032, Chuo-ku, Tokyo Hatchobori 3-25-9 KSK Building West Tower 1F
Tel: 03-3553-8440

About PetSafe®

PetSafe® is a global pet product expert in Containment Systems, Training Systems and Bark Control with its headquarters in Knoxville, Tennessee. Today the PetSafe brand also encompasses a comprehensive line of Pet Doors including an advanced Microchip Identification cat flap. In addition, a range of specialist products focusing on pet wellbeing fall under the Health & Wellness category which includes the popular Drinkwell® Pet Fountains. The Play & Challenge category further diversifies the PetSafe product portfolio by offering a unique range of treat-dispensing Busy Buddy® toys.

Other products include the Easy Walk™ Harnesses and Headcollars. The latest acquisitions by PetSafe see Lucky Litter LLC products, ScoopFree® innovative litter boxes and award-winning FroliCat™ toys, and Pet Loo by Pup-Pee Solutions© brought to the market.